2024 Preface/Disclaimer

I know, I know…who wants to start a portfolio off with fine print? I’m sorry…IT MUST BE DONE!

Much of what you’ll see below is from my agency days. Since transitioning to client side at The Lash Lounge, content is still very much a passion, but I have been leading a team who does much of the creation. That, combined with exponential brand growth, navigating a pandemic and birthing two humans has sadly put my portfolio “prettification” on pause. HOWEVER, I do have a fancy-schmancy Google Drive full of strategy, internal comms, consumer-facing evergreen marketing and campaign materials. Please email me and I can shoot you that link…or just assign me a writing a workshop; I’m the nerd who will find it fun!

Legit

I’ve got to admit, it’s pretty cool to see your name in print:

• Franchising World: Marketing to Gen Z: Uncovering a New World of Social Media Influencers
• Mashable: Does Your Branded Franchise Need Its Own Social Media Strategy?
• Social Media Today: 9 Questions to Ask When Choosing a Social Media Software

Well-Versed

When I’m not actively marketing, I’m writing about it! Here are some sample pieces from re:group and Identity Marketing & Public Relations.

See a favorite from the re:group blog:

• The 4 Fundamental Leadership Principles of a Successful Franchise System

Some of my favorites from the Identity blog:

• Look Before You Leap: How To Use Facebook Strategically
• Why Caribou Coffee Gets Email Marketing
• How To Positively Influence Social Media Influencers
• Going Local Goes Big for Bank of Ann Arbor
• Making an Ad Impact: Every 80 Seconds
• Taco Bell’s PR Strategy? The (Blunt) Truth
• Reconsidering the Business Valuable

Slapstick

I get a kick out of embellishing unfortunate experiences. So, I created a blog called You Had to Be There…with posts that thrive on storytelling. Here are some sample posts:

• Killer Kitten
• Voting, a Humbling Experience
• Welcome to Virginia, Girlfriend

 

PR Days

Though traditional public relations and I underwent a mutual break-up a couple years in, I credit much of my storytelling philosophy, keen editing eye and knowledge that sometimes influencers say it best to our dysfunctional relationship.

Go to my super-fancy Google Drive for a couple sample press releases to prove I was actually there. Also to my name? Backgrounders, fact sheets, bios, event alerts, etc.